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User Research Synthesis

What are the outcomes of research synthesis?

  • Extracting raw research data from user research to answer key research questions.

  • Generating actionable insights, product recommendations and useful artefacts (e.g. personas, customer journey maps)

When to do it?

After conducting user research that generates a large amount of data to make sense of in order to answer the research objectives.

This would typically mean qualitative research methods such as user interviews and even usability testing.

Product, Growth, Design, Research & Data experts
Electric8 helps companies in SE Asia find, scale and sustain product-market fit via rapid experimentation in product, growth, design and research.
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