Building a Driver Tree


What is North Star Metric (NSM) and driver tree?

A North Star metric is a key health metric about your product that you’re looking to impact in the next 6 to 9 months based on current business priorities.

A driver tree is a way to visually lay out key inputs that drive impacts toward the North Star metric.

Why you should identify NSM and build a driver tree for your product?

It provides you with a full view of all potential areas of impact your team could work on to drive changes to the North Star metric.

When to do it?

When you're involved in a test-and-learn scenario and/or you need to find ways to drive impact to the North Star metric.

This is a good starting point to ultimately building a quantitative model that connects all the inputs to the North Star metric, enabling a data-driven approach to prioritise growth and product initiatives.


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Product, Growth, Design, Research & Data experts
Electric8 helps companies in SE Asia find, scale and sustain product-market fit via rapid experimentation in product, growth, design and research.
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