User Journey

What is a user journey?

A user journey is a visual representation of the end-to-end set of interactions that a person goes through to accomplish a particular goal when using a product, service, or system.

Why should you create one?

Use it to understand and address user needs and pain points, improve user satisfaction, create team alignments and make informed user-centered decisions.

When to use it on a project?

Use it when designing or improving a product or service to ensure it meets user expectations.

Tips for a good user journey

To have a successful user journey, set clear goals and gather data through user research. Enrich the user journey by mapping our personas, scenarios and user emotions. Use this map to identify opportunities for improvements and align team strategies.

For more details, visit the article How to create a user journey map.