The Product HQ— your product's source of truth.

WHAT

An HQ for all your product thinking. A central place for you and your team to articulate and cultivate your point of view with regard to the concept at hand (be it a product, a service or something in between).

WHY

After years of developing frameworks and methodologies for our own internal use, we have begun to share our design, research, and innovative approach with the world as a collection of short playbooks. The hope is that they would help others to create great things.

WHO

The template at hand could be put to use by anyone (individual or team) leading a new product/innovation process. It could be a strategic designer, a product manager, a UX designer, a startup founder and so on.

WHEN

This template is most used at the early phases of a project. It is there to shepherd you in the process from 0 to 1.

HOW

The board should be self-explanatory, we have placed instructions and arrows throughout. You should be able to work your way through it bit by bit.

FURTHER CONTEXT

The board at hand is one of our latest playbook and is a part of a large collection of playbooks. The aim of our playbooks is to put our design approach to the page and help others put it to use. We hope you find this one useful.

Yours,

The Pebble Team