The Compelling Product Offer


Product success depends on building the right foundations: That starts with a clear understanding of the audience & what specific value you will deliver to them.

The Compelling Product Offer templates have helped over 280 Product Managers create those foundations with a very simple & actionable framework to work through with your team or stakeholders.

We suggest using the template as part of a workshop, going through the example case studies for your team to understand the 4 Components of a Compelling Product Offer before crafting an offer for your own product as a group.


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Prod MBA
Product Leadership Training Programme
We fast-track Product Managers to Head of Product with a hands-on, 8-week training bootcamp where students build a real product from scratch.
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