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Role Modeling Framework

Role Modeling — constructing various forms of relationships based on different roles. Role modeling can be used to achieve several goals: to change the way brands interact with users, engage users throughout their journey, engage students in the learning process, as well other goals. Role Modeling is a tool that is used as part of the CRAFT methodology.

CRAFT is a new methodology that stands alongside other methodologies that are traditionally used for problem solving & ideation. It helps to create Big Ideas, turn abstract meanings into working products, formulate what everyone will understand and accept equally. It is described in detail in V. Lebedev's book "CRAFT: How to Create Big Ideas".

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IKRA
School of Innovations and Creative Thinking
We are changing 
the attitude of businesses towards innovations and popularizing creative thinking methods. We promote the tools of creative, product and strategic methodologies that help create innovation.

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