Protagonist Profiles

Protagonist profiles in a support framework to the The Story Engine Canvas, a process that can help product and marketing teams ideate, create and experiment with effective storytelling.

The canvas follows three essential stages.

1. Craft Meaning

Invest some time to better understand yourself as the the storyteller. Who you are, what makes you special, why you are creating this story in he first place.

Meaning Framework - IKIGAI

2. Define Delivery

Next, take some time to understand yourself as the storyteller. Who you are, what makes you special, and what differentiates your brand, product, or features from others.

Delivery Framework - Brand Archetypes Wheel

3. Plot Structure

Finally, define a few potential protagonists. This could be your customer, the user, your brand, or even the product or feature itself. Choose the strongest option and experiment with some potential plots around the story Circle.

Structural Framework - The Story Circle.

In this Protagonist Profiles framework, the user can start to research and ideate on potential protagonist who could be the focal point of a product story. This could be a customer, a user or even the product itself.

This ia achievd by following and completing 5 steps to fully flesh out the protagonist to ensure more consitent storytelling.

Step One - Demogarphics

Step Two - Jobs to be done

Step Three - Attributes

Step Four - Personal Statements

Step Five - Archtype Examples

Once completed you can start to plot potential storylines for these protagonist on the Story Engine Canvas.