The Product Storyboard

The story behind the Product Storyboard

Quite often ideas developed during ideation sessions miss important aspects that are needed in order to fulfill user needs. The Product Storyboard offers a fun-to-use and ease-to-understand way to identify certain steps on a user journey that needs further attention (e.g. features of a solution). Furthermore, it's story-driven format offers an accessible way of presenting an idea to other stakeholders or deciders.

What is the Product Storyboard?

The Product Storyboard is a framework to further develop an initial idea. The sequential logic in 'scenes' allows team members to outline each relevant step on a user's journey from user need to need fulfilment in a creative and engaging way, even if they are not used to creating complex customer journeys or process diagrams.

How to use it

• Start: Begin your Product Storyboard by briefly outlining challenges, characters, settings and tools that are relevant to your idea's story.

• Scenes: Duplicate the 'scene frame' for each scene of your story. 3 to 6 scenes should be sufficient to illustrate your idea and how it affects users and solves their challenge.

• End: Since your solution should solve specific user needs or pains, use the 'end frame' to demonstrate how the characters of your product story benefitted from the interaction with your idea.