Problem Prioritization


Problem Prioritization helps teams rapidly discover and prioritize the top-most most critical business opportunity to tackle next.

What are the three key steps?

Step 1: Problem Discovery

This problem surfacing activity is used to drive team-wide awareness & understanding of various problems (opportunities) each member of the team is interested in solving.

Step 2: Problem Sensing

The team brainstorms to arrive at a shared understanding of the complexity of the problems.

Step 3: Problem Categorization

The group categorizes and prioritizes the top problems, based on their relative Impact and Difficulty.

Additional (FREE) resources

Now you can learn exactly how to use this template from the creators, New Haircut. Access all of the complementary resources inside their free Problem Prioritization Toolkit.


  • Facilitator's Guide

  • Instructional Videos

  • Team Presentation Deck

Download the complete toolkit here!

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New Haircut
Product Strategy
We help Product teams launch customer-centered solutions that solve critical complex business challenges.

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