Problem Prioritization


Problem Prioritization helps teams rapidly discover and prioritize the top-most most critical business opportunity to tackle next.

What are the three key steps?

Step 1: Problem Discovery

This problem surfacing activity is used to drive team-wide awareness & understanding of various problems (opportunities) each member of the team is interested in solving.

Step 2: Problem Sensing

The team brainstorms to arrive at a shared understanding of the complexity of the problems.

Step 3: Problem Categorization

The group categorizes and prioritizes the top problems, based on their relative Impact and Difficulty.

Additional resources

Now you can learn exactly how to use this template from the creators, New Haircut. Access all of the advanced resources inside their Problem Prioritization Toolkit.


  • Digital Template

  • Facilitator's Guide

  • Instructional Videos

  • Team Presentation Deck

Access the toolkit here!


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New Haircut
Product Strategy
We partner with product leaders to bring forward customer-centered opportunities that: • Grow existing marketing share • Open new markets • Diversify revenue streams • Increase customer lifetime value
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