Prioritizing Product Features - WSJF Matrix

The WSJF Prioritisation Matrix is a powerful tool designed to help teams focus on delivering maximum value with minimal effort. By comparing OKR Value (Customer Impact) against Estimated Effort (Size, Complexity, and Risk), the matrix provides a clear framework for ranking initiatives and user stories.

Teams prioritize work starting with High Value Low Effort items, ensuring resources are directed toward solving critical customer pain points and achieving business objectives.

This structured approach eliminates subjective decision-making, aligns prioritization with strategic goals, and accelerates value delivery. Regularly revisiting the matrix ensures prioritization stays relevant as goals and contexts evolve.