Multimodal Influence Matrix
The Multimodal Influence Matrix is a template to structure the actors’ relationships of a scenario. It guides you to look into the past and the future, behind the scene, and into people’s minds to expand the influence landscape.
When to use The Multimodal Influence Matrix?
There are two core cases:
Exploration. You are in a research mode and, like a true detective, are willing to uncover the hidden connections and relationships. Or, maybe you already analyzed the scenario and now feel like there are missing parts to connect the dots.
Workaround. You have a clear picture of the situation and critical relationships, but now you are looking for a new trick to influence people’s behavior.
How does The Multimodal Influence Matrix work?
The matrix has three columns: past, present, and future, and three rows: in the scene, behind the scene, and ethereal. Thus, you have nine potential cases of influence to fulfill.
I recommend going in three waves marked in the cells and ordered from the most obvious one to the most challenging. But you can choose any approach working best for you.
The core idea of the matrix is simple:
name the actors (or groups) who influence what is happening in the scene
highlight influence specifics,
reveal connections.
Timing: 10-15-20 min for the corresponding waves. Participants: individually or in a group.
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