Minimum Viable Brand Workshop


The d.labs Minimum Viable Brand Workshop is a 2-hour collaborative remote session that serves as a stepping stone in the lean branding process for startups. The workshop will guide you through a proven process of defining a preliminary brand strategy and result in a brand identity with only the core visual assets. Such an approach enables startups to create brand that will engage early adopters generate conversations in only a week.

What are the goals of the workshop?

  • Align on the brand's identity

  • Have a structured conversation about the brand

  • Make some implicit ideas more explicit

  • Prepare for brand design work

Who's it for?

  • Early-stage startups creating their first brand

  • Startups that are facing a pivot and need to change their brand identity

  • Scaling startups that need to make their initial brand more relevant to existing customers

  • Intrapreneurs trying to build or rebuild brands within their organisation

How does it work?

The workshop is designed primarily for entrepreneurs and their product and/or marketing teams. It's advised that it is led by an experienced facilitator and that the brand designer is present at the workshop to get a live design brief and be able to ask follow-up questions.

You will be guided through key topics:

  • The why (5 min)

  • Audience (5 min)

  • Brand name (15 min)

  • Brand values (30 min)

  • Brand personality (30 min)

  • Positioning (15 min)

  • Closing - Design brief (10 min)


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