Minimum Viable Brand Workshop
The d.labs Minimum Viable Brand Workshop is a 2-hour collaborative remote session that serves as a stepping stone in the lean branding process for startups. The workshop will guide you through a proven process of defining a preliminary brand strategy and result in a brand identity with only the core visual assets. Such an approach enables startups to create brand that will engage early adopters generate conversations in only a week.
What are the goals of the workshop?
Align on the brand's identity
Have a structured conversation about the brand
Make some implicit ideas more explicit
Prepare for brand design work
Who's it for?
Early-stage startups creating their first brand
Startups that are facing a pivot and need to change their brand identity
Scaling startups that need to make their initial brand more relevant to existing customers
Intrapreneurs trying to build or rebuild brands within their organisation
How does it work?
The workshop is designed primarily for entrepreneurs and their product and/or marketing teams. It's advised that it is led by an experienced facilitator and that the brand designer is present at the workshop to get a live design brief and be able to ask follow-up questions.
You will be guided through key topics:
The why (5 min)
Audience (5 min)
Brand name (15 min)
Brand values (30 min)
Brand personality (30 min)
Positioning (15 min)
Closing - Design brief (10 min)