Old SWOT makeover to turn it into a dynamic and action-driven strategic tool.

Classic SWOT analysis is limited to prioritizing elements like Strengths, Weaknesses, Opportunities, and Threats.

Meta-SWOT is the makeover of classic SWOT that can be used as dynamic and action-driven tool for strategic scenarios. The result of Meta-SWOT is a powerful and more connected narrative that eases the execution path through actionable insights.

You will learn how to:

  • Build a dynamic picture of your business as initial ideas may need changing or rephrasing.

  • Experiment with multiple viewpoints and connections between elements using mind maps.

  • Recognize patterns and create different scenarios and strategies that are fit to your context.

  • Have an open conversation beyond the scope of the initial discussion to draw a more coherent story around the brand and how your business can respond to disruption.


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Strategic Design Agency
Owtcome is a strategic design agency that disrupts the norms of co-creation to help daring teams discover new insights and avenues for growth
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