Old SWOT makeover to turn it into a dynamic and action-driven strategic tool.
Classic SWOT analysis is limited to prioritizing elements like Strengths, Weaknesses, Opportunities, and Threats.
Meta-SWOT is the makeover of classic SWOT that can be used as dynamic and action-driven tool for strategic scenarios. The result of Meta-SWOT is a powerful and more connected narrative that eases the execution path through actionable insights.
Build a dynamic picture of your business as initial ideas may need changing or rephrasing.
Experiment with multiple viewpoints and connections between elements using mind maps.
Recognize patterns and create different scenarios and strategies that are fit to your context.
Have an open conversation beyond the scope of the initial discussion to draw a more coherent story around the brand and how your business can respond to disruption.