Market Size Analysis: TAM, SAM, SOM, and MVM


This template will guide you through a structured approach to assess the market potential for your product or service. By estimating the Total Addressable Market (TAM), Serviceable Addressable Market (SAM), Serviceable Obtainable Market (SOM), and Minimum Viable Market (MVM), you can better understand your target market and make informed decisions about market entry and growth strategies. This template is particularly beneficial for early-stage startup founders, business owners, marketers, product managers, business consultants, and investors evaluating market opportunities. Featuring step-by-step instructions, illustrative examples, and fully editable elements, users can adapt the template to suit their specific needs and preferences. To use this template effectively, follow these steps:

  1. Conduct research on your industry, target customers, and competition to gather data for each segment (TAM, SAM, SOM, and MVM).

  2. Fill in the respective sections of the template with the data collected, ensuring that each segment is clearly defined and quantified.

  3. Document additional research and action items that may be necessary.

While this framework can be a valuable tool for outlining your company's vision and potential, keep in mind that these market estimates don't guarantee success. Instead of striving for perfect numbers, aim for close estimates that help you grasp the market size and potential. Remember, markets are always changing, so it's crucial to regularly reevaluate your analysis. By combining this template with other assessments, you'll be better equipped to make informed decisions and guide your business toward lasting growth.


Erwan Derlyn image
Erwan Derlyn
Growth advisor @Odepar
I help startup teams overcome their marketing fears, navigate nuances, and establish a solid foundation for growth momentum šŸ

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