Market Segmentation


A board for helping product manager or marketing product managers to isolate and describe market segments. Over time, I've seem people tend to look only at demographics. This data is valuable, but not enough when researching market segments. Moreover, very few materials also focus on B2B business models.

The template has both a table and a post-it version, depending on the user's working style.


Andreea Beciu image
Andreea Beciu
Product Manager
Product Manager specialized in enterprize SaaS apps, with a background in data analytics, business analysis and product design. Curious person, always trying to make things a bit leaner than they are.
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