Image Planning

At Plugable Technologies, we sell over 120+ USB, USB-C, and Thunderbolt products combined. We sell products such as docking stations, adapters, and many more. We also provide tech information and local based support. Plugable sells their products through Amazon and all of our images are taken in-house.

Planning and reviewing images became a hassle; our tools didn’t support the large photos files and feedback was never in one place.

The new image planning process utilizing Miro allows us to brainstorm and plan effortlessly for all of the products. Even more so during the pandemic. We are able to easily add in large files and be able to communicate feedback all within the Miro app. We are also able to add in additional information such as marketing analysis and mood boards to help us make better design decisions. Using this template has made it easier for cross-functional teams to communicate, make clear and effective decisions when educating our consumers through our images.

Instructions

To get started, create a new board using this image template.

Research

• Collect all information about the product and its competitors in the “Market / Competitive Analysis” and “Research” section.

• Analyze given marketing, competitor information and constraints.

• Identify the types of images that need to be created for the product listing.

• May also add in inspiration in the “Inspo” section under “Research”

• Sketch & Take Photos

After identifying the types of images under “Amazon Tile Images” create sketches of the types of images. Add in a draft text.

• Repeat for the “A+ Content” as well.

• Then cast a photoshoot for the images.

Review

• Add images from the photoshoot and adjust the text.

• Add adjusted text to images for both the “Amazon Tile Images” and “A+ Content” and send out for the first review.

• Reviewers will comment and sign off.

Update & Finalize

• Create final updates.

• Finalize images.