Ikigai for Startups


This tool is designed to help you define your business's "ikigai" or reason for being. Ikigai is a Japanese tool for understanding your personal purpose. We have adapted it for startups who need to clarify this to build belief in their vision.

You will define:

  • What you believe in

  • What you are better at than anyone else

  • What people in the world need

  • What people will pay you for

Then you'll define your brand promise and only-ness.


Palmer&Co image
Chief Brand Creative@Palmer&Co.
Palmer&Co is a boutique brand agency helping startups magnetise their brands. We are passionate about empowering founders with knowledge and tools to harness the power of branding to inspire belief in their vision and accelerate growth.

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