Heroika

***Update 27/11/2023: We've added Journey (Communications Strategy) to the template. Map out your brand storytelling on a timeline!

What it does

Heroika helps startups grow their business by giving them tools and skills for talking to their audiences through the power of storytelling. It aims to become the ultimate brand strategy and comms framework while radically democratising marketing communications. In order to achieve it, Heroika educates founders in storytelling while constantly evolving to add more and more comms tools up its sleeves.

What you get

After completing Heroika (please allow yourself several hours for the process) you will have:

• your brand strategy which doubles as a 10-sec elevator pitch. We call it Brand Saga; see What it does above for Heroika's Brand Saga;

• your content strategy connected to your sales funnel

• your communications strategy as a timeline

When you are done, your next steps would be:

• getting a visual brand identity: briefing designers is easy with your brand strategy;

• creating or editing your website, landing pages, emails, etc.: it's easy with your content strategy and brand identity;

• starting your communications journey.

Who it is for

Heroika is best suited for preseed and seed-stage startups where everyone wears many hats, including a CMO hat. In short, if you know what your product does, Heroika will help you grow your business by communicating with your audience.

How it works

Heroika is a 4-step journey of brand development from a one-function product to a brand that is ready to set out and tell its story to the world.

1. World (Briefing)

Who are you in the world that surrounds you?

First, let's talk about the product. What is the human problem your product solves or the need it fulfils? These are the most important questions of all, which define the foundation of your brand:

- What does it do?

- Who is it for?

Without a clear answer for this, your product will remain a commodity rather than a brand.

Then you need to take a look at the world your product lives in. There are many characters and forces around, so let’s figure out the ones that are significant for your product.

2. Hero (Brand strategy)

Looking at this world, you will come up with a SWOT matrix to have an overview of your brand position on the market. This is where you will employ our own tool called SWOT-HERO. A well-known brand matrix: Strengths, Weaknesses, Opportunities and Threats, becomes the brand's HERO behaviour matrix: Help, Evolve, Reach, Overcome. This set of behaviours will become the base of your brand.

3. Stories (Content strategy)

Time to come up with the stories you are going to tell about your brand. Each kind of HERO behaviours will have their own types of stories that you will then connect to your communications and sales funnels. This way you'll always know what kind of stories to tell your audience on their journey in the sales funnel.

4. Journey (Communications strategy)

Map out how you will communicate your brand's message to the world. It's about planning the channels, content types, and messaging strategies that will best convey your brand's story to your audience. This strategic approach ensures that your communication is cohesive, targeted, and effective, aligning perfectly with your brand saga and content strategy.

FAQ

Is help available?

Yes. Look at the example in the lower part of the template, contact us at victor@landerlander.com and join our Slack (send us an email to get an invite) or Discord.

Do you do workshops?

Yes. A basic workshop that runs you through the template will take 4 to 6 hours resulting with your brand strategy and content strategy. An advanced workshop will take twice as much time and will add communication strategy and communication plan to the results.

How do I sign up for a workshop?

Let's start with an introductory 15-minutes call. Please sign up here.

Can you make me a bespoke strategy?

Sure. Email us at hello@landerlander.com. If you have your Brand Saga ready, you're in for a nice discount!