GIST Board

GIST is a framework created by Itamar Gilad, for product planning and execution, based on principles of Lean Startup, Growth Marketing, User-centered design, Behavioral Economics and more. It breaks planning into four parts — Goals, Ideas, Steps and Tasks.

Done right, GIST keeps the team, management and stakeholders aligned on the why (goals), what (ideas) and how (steps and tasks), and every task we execute is connected to a business goal.