Have you ever stopped to think what makes an experience impactful, memorable, powerful etc. Is it the things you did, the people you met, the artifacts you collected, the inspirations you found, the reflections you had or the serendipitous moments? Maybe it's all of these things and more that left you with an unforgettable feeling and a memory anchored deep in your subconscious.
This canvas was designed to help you think through the deeper DNA, the elements inside the EXPERIENCE that you are trying to create for your audience.
As you walk through the canvas, use the prompts to collect your ideas on how to connect with your audience. Then use these ideas to design the experience that you will bring to life.