Customer Data Platform (CDP) Canvas

Report

Customer Data Platforms (CDPs) have emerged as an essential marketing tool in today's data-driven world. However, many companies only scratch the surface, viewing CDPs merely as data activation tools. To harness the full potential of CDPs, we need a holistic understanding of their vast, interconnected ecosystem.

The nine-block Customer Data Platform Canvas - equivalent to the Business Model canvas - serves as a comprehensive guide for understanding, implementing, and optimizing a CDP

Categories

Related boards

Template cover of Reimagine: Product Design & Value Ladder
Template cover of Marketing Automation Canvas
Template cover of Workshop: How to Build a User Centric Roadmap