Customer Data Platform (CDP) Canvas
Customer Data Platforms (CDPs) have emerged as an essential marketing tool in today's data-driven world. However, many companies only scratch the surface, viewing CDPs merely as data activation tools. To harness the full potential of CDPs, we need a holistic understanding of their vast, interconnected ecosystem.
The nine-block Customer Data Platform Canvas - equivalent to the Business Model canvas - serves as a comprehensive guide for understanding, implementing, and optimizing a CDP