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Competitor Product Research

Milena Ryzhkova

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Actionable business-model and customer-benefits-driven competitor product research. This format allows you to discover untapped opportunities and generate informed product and growth hypotheses.

Competitor product research yields the most results not when it's based on feature comparison tables, but when the facts uncovered feed the hypotheses bank that ideally go through additional validation. Check out the template to know more.

Milena Ryzhkova

Product Manager @ Sitly

Growth-focused, insights-driven product manager with a knack for operationalising product work. Have worked in mostly startups & scale-ups, know how to validate ideas quickly and cheaply. Absolutely love applying network effects in product development.


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