10 Step Stakeholder Management

Report

  1. Identify Stakeholders: TechWave identifies its stakeholders, including the internal development team, marketing department, customer service team, external vendors like network service providers (e.g., Verizon, AT&T), app stores (Google Play Store, Apple App Store), and end-users, which include both individual consumers and business clients.

  2. Stakeholder Analysis: TechWave conducts an analysis to determine the influence and interest of each stakeholder. They find that network service providers have high influence and interest due to potential network load, while individual users have high interest but lower influence.

  3. Define Stakeholder Engagement Strategy: The company decides to engage heavily with network providers through formal partnership meetings, while individual users are engaged through social media and public forums.

  4. Set Communication Plan: TechWave sets up a bi-weekly newsletter for internal teams, monthly webinars for network providers, and active social media engagement for end-users to inform them about development progress.

  5. Gather Requirements and Expectations: During a series of focus groups, TechWave gathers that end-users want an easy-to-use interface and unique features like screen-sharing during calls. Network providers express the need for minimal network load and high data security standards.

  6. Prioritize Requirements: TechWave prioritizes an easy-to-use interface to attract a broad user base and robust security features to satisfy network providers' requirements.

  7. Incorporate Feedback in Development: The development team releases a beta version of CallConnect to a select group of users. Based on feedback, they improved the user interface and added an additional feature for encrypted calls.

  8. Manage and Mitigate Risks: TechWave identifies a risk in potential data breaches. They invest in advanced cybersecurity measures and regular security audits to mitigate this.

  9. Monitor Stakeholder Engagement: The marketing team regularly surveys stakeholders' satisfaction with the project's progress. They find that some business clients are concerned about integration with their existing systems, leading to additional focus on compatibility features.

  10. Post-Release Support and Feedback Loop: After launching CallConnect, TechWave sets up a dedicated customer service line and an online feedback portal. They use the feedback for continuous improvement and keep stakeholders informed about new updates and features.

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Mark V. Smetanin image
Mark V. Smetanin
Product Portfolio Director@CHM inc.
E-commerce, AdTech, SalesFunnels, ShortTermRentals, Property Management, SAAS, Communication models, API, Payments, Fintech.
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