TCS Pace™ is a platform to drive innovation at speed and scale. Operated by Tata Consultancy Services (TCS), it is designed to help enterprises rapidly define, refine, and deliver transformative solutions. With a focus on emerging technologies, customer-centric design, and enterprise-scale outcomes, the Pace team works closely with senior leaders to move from ambition to execution — and do it faster than traditional innovation models allow.
Challenge: Enterprise innovation under unprecedented pressure
Enterprise leaders are feeling the pressure. AI adoption is now a board-level priority. CEOs want fast results. Business units demand alignment and measurable outcomes — often within weeks. But for many organizations, innovation efforts remain slow, fragmented, and difficult to scale.
That was the situation facing the Pace team when they partnered with a global imaging technology company. The CIO’s challenge was clear: scaling AI adoption across the enterprise, quickly and credibly. Exacerbating that challenge were hundreds of disconnected ideas, competing priorities, and a pressure to prove that IT could lead the way.
“We used to spend whole days with Post-it notes and whiteboards. The process worked, but we knew we could do better. By the time we’d transcribed everything, built prototypes, and scheduled follow-up sessions, valuable momentum could be lost.”
Subin Pillai, Product Manager and Studio Lead at Pace
Solution: Miro as the AI Innovation Workspace for team x AI collaboration
To deliver faster and more strategic outcomes, the team reimagined its approach using Miro’s AI Innovation Workspace. Instead of treating AI as an add-on, Pace embedded it into the heart of their innovation process. Miro became the space where business leaders and delivery teams could align, co-create, and build real solutions — all in real time.
With Miro AI, Subin and his team began using intelligent prompts to challenge assumptions, test ideas, and explore new perspectives. Miro AI’s Sidekicks joined the session like any other team member, helping validate use cases, suggest improvements, and simulate real-world scenarios. While the client’s CIO team explored AI use cases for sales enablement, Miro AI helped refine those ideas, challenge their logic, and even role-play the responses of a typical salesperson.
“I could prompt it to take on different personas, to challenge our assumptions, to offer perspectives that broke through our mental debt. Suddenly, we weren’t just facilitating a workshop. We were orchestrating a symphony of human and artificial intelligence.”
Subin Pillai, Product Manager and Studio Lead at Pace
Most importantly, the team used the same session to build low-fidelity prototypes and pressure-test them with stakeholders. This eliminated the need for additional meetings and kept momentum high.
“It creates credibility. That’s the right word. They look at the Pace team and say, ‘Wow, you guys get so much done, and it’s a new perspective of doing it, as well.'”
Subin Pillai, Product Manager and Studio Lead at Pace
Impact: 50% faster innovation cycles with working prototypes in 90 minutes
With Miro, Pace significantly accelerated their time-to-value. What once required two or three follow-up sessions can now be completed in a single 90-minute engagement — including idea validation, stakeholder alignment, and working prototypes.
“We can immediately get the validation that ‘okay, this is what you’re looking for.’ There were at least two sessions we could get rid of. We can now immediately get the validation and make changes right there.”
Subin Pillai, Product Manager and Studio Lead at Pace
Internally, the team has set a bold target: reduce project timelines by 50 percent without compromising on quality. With Miro’s AI Innovation Workspace, they are already seeing those results.
But this acceleration is not just about saving time. It also fosters stakeholder confidence and strengthens long-term relationships, with clients increasingly viewing Pace as a strategic innovation partner, not just a facilitator.
“A better platform like Miro means a better Pace. We can grow together. It’s not just about time. Time is secondary. The biggest value is the customer looking at us and saying, ‘These guys are capable.'”
Subin Pillai, Product Manager and Studio Lead at Pace
The bigger picture: AI-augmented strategic thinking
What excites the Pace team about the future is how AI capabilities are fundamentally changing their strategic capacity. With time saved on execution, they can focus on higher-value thinking.
“If I take two weeks to do something using my workbox and AI has power, can I reduce it to half the time? So I can do more and I can think strategically as well.”
Subin Pillai, Product Manager and Studio Lead at Pace
