Since securing $95 million in funding and experiencing four years of hyper-growth, Moladin has transformed from an Indonesian automotive marketplace into a dynamic financial services provider, offering dealer financing and lending solutions for both consumers and micro-SMEs.
Challenge
In a fast-moving market, Moladin adapted to maintain efficiency as its product development processes required a more nuanced approach.
Pivoting to a market-driven business model since 2021 led to multiple changes in workflows, making it challenging for teams to track changes, align on priorities, and execute sprints effectively.
These challenges also led to prolonged response time, decision-making bottlenecks, and some misalignments across teams.
The impact included delayed releases, quality challenges, and critical errors — areas for improvement in a market where speed and operational efficiency are key to maintaining competitiveness.
“Our operational workflows were constantly evolving, with adjustments and changes often happening on a weekly basis to meet business needs. With multiple teams involved — especially in underwriting — keeping track of shifting processes and ensuring alignment required consistent attention. We needed a way to document, adapt, and streamline these workflows in real time to stay efficient and avoid costly delays.”
Praz Perkasa, Chief Product Officer at Moladin
Solution
To streamline collaboration and improve efficiency, Moladin adopted Miro as its single source of truth for documenting, visualizing, and refining complex product workflows. This helped teams stay aligned, make faster decisions, and iterate with confidence.
Moladin’s product team leverages Miro in three key ways:
-
Research synthesis: The research team consolidates market insights and qualitative findings in Miro, making it easier to distill key takeaways for product development.
-
End-to-end flow documentation: Product and design teams map out entire customer journeys, ensuring clarity across all touch-points, from mobile apps to internal dashboards and manual processes.
- Retrospectives & continuous improvement: Teams conduct regular retrospectives at the end of sprints, months, and quarters to identify bottlenecks and optimize their workflows.
“In an environment where our flows evolve quickly to meet business needs and we manage multiple platforms, Miro gives us the flexibility to visualize complex processes instantly and collaborate in real time.”
Praz Perkasa, Chief Product Officer at Moladin
By integrating Miro into their workflow, Moladin gained the visibility, structure, and agility needed to drive faster, higher-quality product development.
Impact
Miro has transformed Moladin’s product development process, enabling faster iteration, better alignment, and higher-quality releases.
“Miro has not only enhanced operational efficiency but has also played a crucial role in fostering a culture of collaboration and continuous improvement at Moladin.”
Praz Perkasa, Chief Product Officer at Moladin
By visualizing complex workflows in Miro, product managers can instantly identify all touch points
affected by proposed changes, allowing them to provide stakeholders with quick, accurate assessments of implementation efforts. This clarity accelerates the decision-making process, enabling teams to move forward with confidence.
Miro’s flexibility also empowers teams to make real-time updates during meetings, significantly reducing the feedback loop and eliminating the need for multiple follow-up sessions. Stakeholders can see and approve changes on the spot, streamlining collaboration and ensuring quicker, more effective outcomes.
Most importantly, this approach has virtually eliminated critical issues after releases. For the past two years, Moladin has experienced zero critical bugs or missed expectations in post-release deployments.
Additionally, since adopting Miro in 2021, Moladin has seen a remarkable increase in productivity — doubling their story points, which means teams are delivering twice as much value and completing twice as much work.
The bigger picture
What started as a solution for workflow visualization has evolved into something much more strategic for Moladin:
“Miro has become the backbone of our product development process. Having a single source of truth has been invaluable — not only for helping new team members ramp up quickly but also for ensuring seamless collaboration across teams. Everyone now has a clear view of how their work connects to the bigger picture. It’s more than just a tool; it’s an essential part of how we innovate and deliver with confidence.”
Praz Perkasa, Chief Product Officer at Moladin
