The main goal of this content strategy template is to help you produce content fast in an agile and collaborative way. It is designed to help teams plan their content output across various channels and adopt processes for creating high impact content fast.
There is plenty of guidance throughout the template on how to use it but it could also be interpreted in different ways and suited to different teams. If you work with content, this process will help you plan better and present your ideas in a cohesive and impactful way.
This strategy template and its structure will provide enough rationale behind the content you are producing. It will also help speed work and get buy in from senior stakeholders.
Content Strategy FAQs
What are the elements of a content strategy?
The basic elements of a content strategy are content pillars, content purpose, distribution channels, and your content production process. Mapping out all these aspects of your content strategy makes it easier to execute and align with other teams and marketing efforts.
What should be included in a content plan?
Your content plan should include every deliverable of your content strategy. For example, if your strategy contains X blog posts per week, make sure to add them to your content plan with feasible deadlines. The same applies for social media posts, email campaigns, website landing pages, or any other medium that contains content. We recommend building a content plan template separately, so you can edit and share it as you manage projects.
Can the content template be used for monthly planning?
Yes, teams across your organization can use the Content Strategy Template as the source of truth, planning content across marketing departments and channels. If you need, add an annual calendar to your template, so everyone visualizes timelines and deadlines.
