Customer Journey Map Template

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Introducing Customer Journey Map

Are you ready to elevate your workshops to the next level? The Connective Canvas Facilitation Toolkit is here to empower your facilitation journey, and we're excited to introduce the Customer Journey Map.

What's Inside the Customer Journey Map?

The Customer Journey Map is a powerful tool for visualising and understanding the experiences your customers go through when interacting with your product or service. This component includes a step-by-step process to help you and your participants create a comprehensive and actionable map of the customer journey. Here's what you can expect:

Identify Customer Personas:
- Define Personas: Start by identifying the different types of customers who interact with your product or service.
- Detail Characteristics: Outline key characteristics, needs, and pain points for each persona.
Map the Customer Journey:
- Stages of the Journey: Break down the customer journey into distinct stages, such as Awareness, Consideration, Purchase, Retention, and Advocacy.
- Touchpoints: Identify the key touchpoints where customers interact with your brand during each stage of the journey.
Capture Customer Actions:
- Actions and Behaviours: Document the actions and behaviours of customers at each touchpoint.
- Emotional Journey: Note the emotions and feelings customers experience throughout their journey.
Identify Pain Points and Opportunities:
- Pain Points: Highlight any challenges or obstacles customers face at different stages.
- Opportunities: Identify opportunities to improve the customer experience and address pain points.
Visualise the Journey Map:
- Create a Visual Layout: Develop a visual representation of the customer journey, showing the stages, touchpoints, actions, emotions, pain points, and opportunities.
- Collaborate and Refine: Review the journey map with stakeholders and refine it based on feedback and new insights.

Who is this for?

The Customer Journey Map is perfect for:

Facilitators of all levels looking to enhance their skills and deliver impactful workshops.
Teams and organisations seeking to improve collaboration, communication, and problem-solving through effective facilitation.
Anyone who wants to design and run engaging and productive meetings, training sessions, or events.

Ready to take your workshops to the next level? Dive into the Customer Journey Map and discover a wealth of resources to elevate your facilitation practice.

Level Up Your Workshops with the Connective Canvas Facilitation Toolkit

Empower your facilitation with this comprehensive toolkit, designed to help you plan, deliver, and follow up on impactful workshops. The Connective Canvas Facilitation Toolkit provides a structured collection of tools, templates, and activities, carefully curated to streamline your workflow and enhance participant engagement.

Connective Canvas - where we help teams to Connect, Create and Collaborate. See connectivecanvas.com for more details.

Paul Snedden

Founder@Connective Canvas

G'day, I'm Paul from the country where it's always tomorrow. You'd know it as Australia. I'm an Workshop Designer, Facilitator, Trainer and Coach, helping teams think differently to solve problems. I'm also a big believer in making work fun - one great way of doing that is by mixing up the normal drudgery of meetings. The templates I create here can be used to bring alignment and collaboration, but in fun ways using games, themes, movies, music. If you think it, you can do it.