User Interview
What are user interviews?
A User Interview is a qualitative UX research method primarily utilized during the discovery phase. In this method, the interviewer asks questions to understand the user’s habits, challenges, and goals, while recording the user’s responses.
This interactive research method is particularly effective when targeting a specific user group. For more information about User Interviews, you can read here.
Why you should use this template?
Structured conversation: A user interview template helps to conduct a structured conversation and it keeps the conversation focused, ensures all relevant context is covered within the allotted time, and ultimately helps uncover deeper insights into user habits, problems, and goals.
Smooth experience and confidence: It ensures a smooth experience for the user by avoiding awkward silences and feelings of interrogation.
Targeted data: A well-prepared template leads to richer data, which in turn forms a better foundation for developing user personas.
When you should conduct user interviews?
During discovery phase: It helps you introduce yourself to the topic and your user group while uncovering their habits, problems, and goals. Deep understanding of your target user leads to informed design decisions, user centred design, and effective communication within your team.
During a redesign process: Structured approach is equally valuable for redesign projects, where you can delve deeper into specific user issues using focused questions.
Tips for a successful user interview
Interview format
Sample Size: 5 participants can be insightful for initial exploratory research. The ideal number depends on project context, resources, and user targeting. Read more here
Format: Decide between online, in-person, group, individual, or workshop style interviews based on your goals.
Duration: Aim for interviews between 30 minutes and an hour to maintain focus.
Recording: Get consent to record for better analysis, but prioritise creating a comfortable environment.
Diverse perspectives: Include designers, developers, and product managers to gain well-rounded insights.
Recognising User's Needs
The key to success lies in truly listening and asking insightful questions that delve deeper into user experiences. Having a structured interview guide helps ensure you cover all relevant topics and ask the right questions to prompt insightful responses.
User interviews are meant to understand user needs, not suggest solutions. Avoid offering solutions during the interview, as it can unintentionally influence user responses. Read more about effective User Interview here.
Be flexible
Let the conversation flow naturally, allowing users to describe their pain points and goals freely. Don't force the interview down a predetermined path with rigid questions.
Comments
Read our Community Guidelines and Terms of Use.