Usage & Behavior Metrics

Why use this?

• To use as a resource for ideas

• To improve existing product or create new experiences

What is this used for?

The more you know about your users, the better equipped you’ll be to make smart choices about your product.

This activity will help document and organize any behavioral or usage data you have on your customers. From this, you may identify trends and patterns and come to a hypothesis.

What do I need?

1. Analytics on your users. For example:

2. Number of users interacting with your application

3. Number of sessions those users create

4. Screens or web pages that they visit

5. Stakeholders

6. Post-it notes or Miro Board

How do I proceed?

Gather and unpack analytics on customer usage and behavior:

• Login

• Percentage of task completion

• Active users

• Length of session

• Customer engagement index

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