Usage & Behavior Metrics
Why use this?
To use as a resource for ideas
To improve existing product or create new experiences
What is this used for?
The more you know about your users, the better equipped you’ll be to make smart choices about your product.
This activity will help document and organize any behavioral or usage data you have on your customers. From this, you may identify trends and patterns and come to a hypothesis.
What do I need?
Analytics on your users. For example:
Number of users interacting with your application
Number of sessions those users create
Screens or web pages that they visit
Stakeholders
Post-it notes or Miro Board
How do I proceed?
Gather and unpack analytics on customer usage and behavior:
Login
Percentage of task completion
Active users
Length of session
Customer engagement index
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