Transition Journey [Research]

Ecosystems evolve, and user behaviors and roles may change, leading to different experiences. We analyze individual journeys through journey maps based on personas and user needs. Businesses may offer several journey maps as solutions.

Transition Journeys focus on the specific opportunities where specific users shift from one journey to another, where the user behavior and role change. This may be from a new customer to a seasoned user or a business promoter to a poor experience customer.