The MessageDeck - Sample Template

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As seen at Distributed'23!

This workshop method is based on a card "game" that tricks your team into sharing their feelings and stories, and helps get your best market messaging out of your team's heads and out onto the table "literally."

Now, in Miro form, assemble your best and brightest and prompt your way to nailing your technical messaging.

Joel Benge

Principal@MessageSpecs Consulting

I live to support technical organizations in creating market messages that stick and scale. I work closely with clients to connect their business objectives to the human emotions and motivations of their target audiences — creating content that gets attention, gets remembered, and gets results. With over 25 years in IT, cybersecurity, and marketing, I has worked for companies from NASA to Nickelodeon, along with several others with names that start with other letters.