The Golden Circles: Plan with Meaning


This template can be useful for individuals, teams, and organizations planning for a meaningful enterprise (in any sense — from founding a new company to hosting a family dinner). It is inspired by the ideas of Simon Sinek presented in his book “Start with why” (2009, Sinek). The template mainly refers to The Golden Circle model.

About the model

The Golden Circle is a model proposed by Simon Sinek, that provides a framework upon which:

  • organizations can be built,

  • movements can be led,

  • projects can be run, and

  • people can be inspired

  • The core idea is that it all starts with WHY.

About the template

Post sticky notes starting from the inner circle to the outer one. The suggested guiding questions can help:


  • What is your purpose?

  • What is your core belief?

  • What change do you want to bring?


  • What differentiates you from others?

  • What is your unique selling proposition (USP)?

  • Which values & principles guide your actions?


  • What do you do to bring your WHY to life?

  • What products & services do you produce?

  • What is your concrete offering to the world?

Crucial point

WHAT you do must be consistent with HOW and WHY

All the guiding information is integrated in the template as well.


Sinek, S. (2009). Start with why: how great leaders inspire everyone to take action / by Simon Sinek. Portfolio, a member of Penguin Group (USA) Inc.


Ruslan Kildeev image
Ruslan Kildeev
Program Producer & Digital Host@resense360
Ruslan is an edtech producer, sustainability geek, visual thinker, and digital magician. He accompanies teams and organizations in growing their capacities and creating meaningful online gatherings.
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