Strategy Starter Template


This Strategy Starter Template provides a structured framework to present your team strategy and drive successful outcomes with your team. Whether you are developing a marketing campaign, creating a brand strategy, or setting aggressive growth goals, this board is a great way to help you get started.

How to use this template

1. Getting started

Familiarize yourself with the layout and structure of the board. The board is organized into several sections, each serving a specific purpose in the strategic planning process.

2. Gather inspiration

Gain inspiration from successful marketing campaigns and industry leaders who have excelled in their respective fields. Discover the strategies and best practices that have contributed to their success. Use this section as a source of motivation and ideas for your own strategic planning journey.

3. Set objectives

Clearly define your marketing objectives and goals. Break them down into specific, measurable, achievable, relevant, and time-bound (SMART) targets. This section ensures clarity and focus in your marketing efforts.

4. Define your audience

Develop a deep understanding of your target audience through detailed market research and analysis. Identify their demographics, preferences, pain points, and motivations. Use this knowledge to tailor your marketing strategies effectively.

5. Define tactics

Determine the most effective tactics and channels to reach your target audience. Explore various options such as social media, content marketing, email marketing, and advertising. This section helps you create a comprehensive marketing plan.

6. Measurement and analytics

Establish key performance indicators (KPIs) to measure the success of your marketing efforts. Utilize analytics tools to track and analyze data. This section helps you make data-driven decisions and optimize your marketing strategies.


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