Product Strategy Canvas
What is it?
The Product Strategy Canvas is a practical tool that visualizes how your product strategy connects to your company’s mission and strategic goals. It brings together the product vision, product goals, success metrics, and the ideas that will help you reach them.
It also allows you to test and validate assumptions along the way. By capturing this information in one place, you can more easily communicate your strategy with others, update it as you learn more, and avoid the trap of rigid product specs built on early assumptions.
How do I use it?
Start by gathering key inputs:
Company mission and strategic goals or themes.
Business KPIs, OKRs, or performance measures.
Any existing product vision, goals, or known ideas.
Customer and competitor insights, if available.
Then complete each section of the canvas:
Company Mission & Strategic Themes
Product Vision
Product Goals
Product Measures
Product Ideas
Categories
