Product Map (Layer Cake)

This visual Product Map helps align the company vision with product development, supporting product planning and ensuring teams stay focused on shared goals. It also acts as a key communication tool, radiating plans across the organisation and helping individuals connect their work to the company’s vision and strategy.

We affectionately refer to it as the "Layer Cake" because each layer represents a crucial part of the strategy, and like a cake, all layers need to come together harmoniously for successful execution.