Point of View Statements

Point of View statements are succinct, meaningful, actionable problem definitions that focus on specific users, their needs and relevant insights you have uncovered about them. This exercise can result in hypotheses that can be taken into another round of research and tested.

When to Use Point of View Statements

After conducting qualitative research with actual users from your target audience, use Point of View statements to unpack what you heard from participants, interpret findings, and generate new hypotheses.

How Point of View Statements Work

The Point of View (POV) statements exercise helps researchers develop succinct, actionable problem definitions that focus on specific users, their needs and relevant insights that were uncovered about them during user research. POV statements are used to define a problem in a way that facilitates and guides ideation, ensuring the right problem is addressed. The problem is defined from the user's perspective, capturing the needs and key insights about the user.