Opportunity Framing


Every perceived problem within your organisation is an opportunity for innovation or improvement.

If you have an idea for an opportunity that you want your organisation to embrace but don't know where to start, answer the questions on this board to first break down the problem and then frame the opportunity.

Framing your opportunity helps you align your team and partners on the problem to be solved and lays the foundation for success.


Step 1

Gather information about the situation and the context of your organisation.

Step 2

Identify the problem and underlying challenges your organisation is facing.

Step 3

Explore the problems to gain a deeper understanding of why they need to be solved.

Step 4

Considering the root cause and impact of the problem/s your organisation is facing, identify the top three opportunities you want to prioritise.


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Customer Experience Company
Customer Experience Consultancy and Design Agency
A differentiated and tangible value proposition drives success in your chosen field of play. We help you define your customer strategy, then execute it; where you should play, and how you can win.
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