The purpose of this 90-100 minutes workshop template is to define the target customer/audience, help the decision-makers align, and focus your Design sprint on a clear problem.
Run this workshop with a team of 7 key-stakeholders & decision-makers who have the power to kill the project or move it forward before engaging in a Design Sprint or any other problem-solving process.
This workshop's outcomes will help the team get a mutual understanding of the problem, build empathy with the end-user, share insights, and make better decisions.
This template will help you develop a concrete problem statement by following the sequence of activities listed below:
Identify the target customer.
Define the problem from the customer's perspective.
Understand when and where the problem is occurring.
Discover the customer benefit and the value for the business