Ecosystem Mapping
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Your "customers" are not the only people interacting with your organisation or using your products and services.
An ecosystem map is a visualisation of all the players that sit within your organisation's ecosystem, including your customers, stakeholders, factors that influence your customer's experience, and factors that influence your organisation itself. Use the prompting questions on this board to help you identify your players and gain a holistic understanding of your organisation from your customer's perspective.
Ecosystem mapping enables you to increase customer advocacy, turning your customers and other players into promoters. In addition, it helps you find unexpected opportunities for innovation or improvement.
Categories
Customer Experience Company
Customer Experience Consultancy and Design Agency
A differentiated and tangible value proposition drives success in your chosen field of play. We help you define your customer strategy, then execute it; where you should play, and how you can win.
