Hypothesis Test Card


Hypothesis Test Cards, inspired by the Lean Startup methodology, are structured templates used to formulate, record, and evaluate assumptions. They are particularly useful for:

  • Reducing Uncertainty by challenging and validating our assumptions.

  • Boosting Efficiency by ensuring resources are only spent on data-backed hypotheses

  • Gaining Alignment by helping the entire team understand the ‘what’, ‘why’, and ‘expected outcome’ of a particular test or initiative.


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Three Five Two
Innovation and Growth Firm@Three Five Two
Three Five Two is an innovation and growth firm. Leading companies hire us to find their next big growth area, build next-gen digital products, and grow a customer base fast.
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