Hypothesis Framework

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Want to shift between research and generative design solutions in an accountable way?

Use this simple 4-part structured framework to use to easily reference as you generate new ideas based on your research findings.

Often Designers jump straight from research learnings into generating designs, this hypothesis approach will help keep you and your team accountable to what you actually discovered, whilst helping you hone in on what's important before you begin generating wild ideas.

HOW TO USE:

1. Take your research insight and distill it down into the first section.

  • On a high-level, how would you describe a potential solution? this can be as macro or granular as you need, depending on what stage of design you're at.

  • What value, related to your insight, do you think the solution is going to provide?

  • How, when testing, are you going to be able to measure if your solution is actually providing that value?

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