Strategy & Planning

Hand-Drawn Lean Canvas

Lean Canvas is a 1-page business plan template created by Ash Maurya that helps you deconstruct your idea into its key assumptions. It replaces elaborate 20-page business plans with a single page succinct yet robust business model. Lean Canvas is adapted from Alex Osterwalder's Business Model Canvas and optimized for Lean Startups.

How do you fill up a Lean Canvas? Simple. Just go from step #1 to step #9 as outlined below and see the magic happen.

  1. Problem: List to 1–3 problems to solve

  2. Customer segments: List your target customers and users.

  3. Unique value proposition: Single, clear, compelling message that states why you are different and worth paying attention to.

  4. Solution: Outline a possible solution for each problem.

  5. Unfair advantage: Something that cannot easily be bought or copied.

  6. Revenue streams: List your sources of revenue.

  7. Cost structure: List your fixed and variable costs.

  8. Key metrics: List key numbers that tell you how your business is doing.

  9. Channels: List your path to the customer (inbound and/or outbound)

Happy business modelling!


Clyde D'Souza
Software Developer and Author
Hi, I'm Clyde. I'm a software developer based in Auckland, New Zealand. I write about various technologies, teach online classes, and I'm also the author of a children's bedtime storybook!

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