Lean Canvas is a 1-page business plan template created by Ash Maurya that helps you deconstruct your idea into its key assumptions. It replaces elaborate 20-page business plans with a single page succinct yet robust business model. Lean Canvas is adapted from Alex Osterwalder's Business Model Canvas and optimized for Lean Startups.
How do you fill up a Lean Canvas? Simple. Just go from step #1 to step #9 as outlined below and see the magic happen.
Problem: List to 1–3 problems to solve
Customer segments: List your target customers and users.
Unique value proposition: Single, clear, compelling message that states why you are different and worth paying attention to.
Solution: Outline a possible solution for each problem.
Unfair advantage: Something that cannot easily be bought or copied.
Revenue streams: List your sources of revenue.
Cost structure: List your fixed and variable costs.
Key metrics: List key numbers that tell you how your business is doing.
Channels: List your path to the customer (inbound and/or outbound)
Happy business modelling!