Growth Team Structure


The structure of a Growth Team is one of the most confusing and debated topics around — should it be a cross-functional, embedded, or fully autonomous team?

Confusion often stems from the fact that we don't have a common understanding of what a 'growth' team does (Is it marketing? Is it product?).

I believe it's a blend of marketing and product, built on a foundation of data. This template is my preferred growth team structure: an autonomous team across marketing, product, and analytics.

As to HR lines? It doesn't really matter, as long as the team works within pods together.


Elena Verna image
Elena Verna
Growth Advisor
Elena Verna is a Growth enthusiast. Her passion is to geek out all things growth. She advises a variety of tech companies (Miro, MongoDB, OutSystems, Clockwise, Bonusly, Browserstack) while being Mentor/EIR @ Reforge (loops FTW!). Previously she was SVP of Consumer @ Malwarebytes and SVP of Growth @ SurveyMonkey.
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