From User Interviews to Research Insights


If you ever did interviews, you know the overwhelming of finding yourself in front of the transcripts and not knowing where to start the synthesis process. How do you find meaningful insights into all the users or stakeholder opinions? This template aims at optimising the process of turning user interviews into research insights.

It provides a framework for

  • organising your interview notes,

  • guided instructions to mind-map the information

  • an explanation of how to craft insights that stick.


Martina Bonetti image
Martina Bonetti
Service and User Experience Designer@Emakina.NL
Service and User Experience Designer by day, problem solver at heart. I co-create feasible solutions that people love, and always find space for more plants in my house.
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