An elevator pitch is a brief, persuasive short description that can be used to spark interest in what your product does, who is it for and communicate its benefits. This template will guide you on how to run a workshop activity to collaboratively come up with your elevator pitch for your project.

This workshop is designed to help collaboratively gather ideas and assumptions about a new product and build a common understanding in order to align multiple stakeholders on what the product is and who it's for.

Workshop participants may include a mix of business stakeholders, customer representatives, those in charge of selling the product and development team members.