Disney Brainstorming Method


The Disney method was developed in 1994 by Robert Dilts based on Walt Disney's creative approach, it's a way to brainstorm on a problem with three different hats:

- the dreamer one

- the realistic one

- the critic one

It's a good mix of creativity and concreteness: it's not only about generating ideas but also looking at them with a critical eye and, eventually, having a bunch of them ready to be further explored and implemented.

✅ When to use it?

  • When you want to generate ideas starting with a specific problem

  • When you want to look at things from different points of view

  • When you need versatile brainstorming that works well remotely but also in person


Viola Mottarella image
Viola Mottarella
Product Designer@Varian (Siemens Healthineers)
I'm a lot of things but work-wise I'm a Product Designer passionate about improving digital products while solving user real problems, always with an eye on branding.
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