The objective of the workshop is to help product teams align around their ideal customer journey.
The Customer Journey Map - the core exercise of this workshop - is a way to effectively map out our solution.
Why? The CJM format helps us understand the customer context, their high-level goals & the specific actions corresponding to those goals to faster deliver value.
Usually, the CJM fits within a broader customer "Map" (see The Map).
For this workshop, however, we specifically focus on the Customer Journey Map, from the moment the user/customer starts using their product (e.g. they have downloaded your app or signed up for a trial on your website).