CusDev Problem Interview Simulator
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At every stage of product development, it is crucial to engage with the customer. Two types of interviews are commonly distinguished: problem-focused and solution-oriented.
The problem-focused interview occurs at the earliest stage, when you only have an idea. Its purpose is to understand:
Does the problem exist?
How significant is the pain point?
What value does it bring to the customer?
Conducting problem-focused interviews is essential each time you are creating a new product or considering adding a new feature to an existing one.
Develop hypotheses about issues within the Target Audience (TA)
Validate the existence of the issue
Define a business model (for new products)
Hypotheses for new features
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Dima Vatyutov
StartUp Coach@V.Tech
With over 20 years of experience in product management, agile coaching, and startup mentoring, I help entrepreneurs and founders build and scale innovative products that solve real problems and create value for customers and businesses. As a Startup Coach/Mentor at Astana Hub, I support startups in the initiation and execution of ideation processes, customer development strategies, and growth areas identification, as well as facilitating them in meeting project milestones.
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