Colour Scheme for Brands

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Developed by the creators of the eBook Visual Achemy - Unleashing the power of design in social media, this is a dynamic template for businesses to explore, refine, and implement their visual identity through colour, designed to cater to a wide range of industries and business types, offering a variety of tools and resources to streamline the colour selection process.

Key Features:

  • Examples of different colour palettes tailored to various business types, from vibrant and playful schemes for creative agencies to sophisticated and professional combinations for corporate entities.

  • Brand colour integration tool, where you can easily incorporate your brand's primary and secondary colours into the template, ensuring consistency across all visual assets and communications.

  • Instagram colour testing - a dedicated template to experiment with colour combinations specifically for Instagram, helping you create eye-catching posts and maintain a cohesive brand presence on social media.

  • Contrast evaluation tool, to assess the contrast of different colour combinations to ensure readability and accessibility, with templates provided for quick and efficient evaluation

Designed specially for: 

  • Marketing Teams: Streamline the process of developing visual assets by providing a centralised platform for colour exploration and selection.

  • Designers: Quickly experiment with various colour combinations and evaluate their effectiveness in conveying brand identity and message.

  • Brand Managers: Ensure consistency and cohesion across all brand materials by integrating existing brand colours and testing new combinations.

  • Social Media Managers: Enhance the visual appeal of Instagram posts while maintaining brand consistency and readability.

How to use:

  • Begin by exploring the diverse examples of colour palettes provided in the template, selecting those that resonate most with your brand identity and target audience.

  • Integrate your brand's primary and secondary colours into the template to establish a cohesive foundation for further exploration.

  • Utilise the Instagram colour testing templates to experiment with different colour combinations tailored specifically for social media.

  • Evaluate the contrast of selected colour combinations using the provided templates to ensure optimal readability and accessibility.

  • Collaborate with team members to gather feedback and refine your colour palette choices until you achieve a visually compelling and coherent representation of your brand identity.

With our Comprehensive Colour Scheme for Brands template, harness the power of colour to elevate your brand presence and effectively communicate your message across all channels.

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