Business Review
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Teams are often focused on launching new products, but in a world where technology and customer need change rapidly, existing products can quickly languish.
This template takes you through a step-by-step process for evaluating in-market offerings and keeping them relevant. Business Reviews provide a framework for in-product evaluation and a toolkit to ensure decisions are data-driven. This "sprint" approach helps cross-functional teams make data-based decisions about growing, changing, or sunsetting customer offerings.
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Lan Allison
Design Researcher@American Marketing Association
I am the Design Researcher at the American Marketing Association, part of my job role is to conduct internal Business Reviews to evaluate in-market products
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